Audience Insight Drives Plibrico Charitable Donations

2018-07-19

Jul. 18, 2018 - The Plibrico Company has combined good deeds with good business by rewarding respondents to its latest “Voice of The Customer” (VOC) survey with a charitable donation and decision. In return for survey completion, respondents were given a choice of three worthy causes — St. Jude Children’s Research Hospital, Wounded Warrior Project, and Feeding America — to whom the company would donate funds totaling several thousand dollars to advance their initiatives.

“Some companies drive survey participation through gift cards or cups of coffee, we wanted to get a bit more creative and help address some more important needs,” said Brad Taylor, President and CEO of the Plibrico Company. “A big thank you to our PliPartner and customer contributors that jumped on board and helped enable the donation!”

Taylor went on to say, “Plibrico is proud to support these worthwhile charities and is honored to be making a donation on behalf of our PliPartner distributors and customers. We are humbled by the opportunity to raise awareness and help enlist aid for St. Jude Children’s Research Hospital in its mission to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment; the Wounded Warrior Project in its quest to honor and empower wounded warriors; and Feeding America in its goal to feed America’s hungry through a nationwide network of member food banks.”

Plibrico’s VOC survey, which was distributed to hundreds of the company’s global distribution partners and customers, gathered valuable information about the respondent’s interactions with Plibrico products/services, and provided a more thorough understanding of the challenges they face on a daily basis. Further, the survey also collected market information that will be used to make important decisions, improve the distributor/customer experience, and help the company exceed audience expectations.

“Audience feedback is the single most important driver of change in our company. We place our distributors and customers at the center of our business,” said Pamela Gaul, Plibrico’s Director of Marketing. “… that we can help support these three wonderful charitable organizations in their vital causes as we improve our clients’ experience is the proverbial icing on the cake!“