Tata Structura wins India's Most Trusted Brand Award from International Brand Consulting Corporation

2019-08-26

Aug. 26, 2019 - Tata Structura, the structural tube brand from Tata Steel, has been conferred India’s Most Trusted Brand Award 2019 by International Brand Consulting Corporation (IBCC). This is the second time Tata Structura has won this award since 2016.

 

The award was conferred on Tata Structura based on a survey of over 1 lakh consumers across 50 cities in India followed by votes from the panel of jury members and the editorial team of IBCC. In the preliminary stage, over 1000 brands from across India were identified for the potential recognition of which 200 were shortlisted based on research parameters including Brand Image, Brand Leadership, Brand Value, Brand Impact, Brand Innovation, Brand Trust and Brand Equity.

Mr. Praveen Shrivastava, Chief of Marketing & Sales, Tubes SBU, Tata Steel, Mr. Abhishek Gulati, Regional Sales Manager-North, Tubes SBU, Tata Steel and Ms. Saumya Chhokar, Sr. Manager Marketing, Tubes SBU, Tata Steel, received the award on behalf of the Company at a gala event organised by IBCC in New Delhi.

The IBCC award reiterates the brand’s progressive vision and unwavering commitment to its customers, through technology leadership and strong brand values to offer better products and services to its consumers.

Tata Structura is positioned in the market as a premium, trusted brand of hollow steel tubes manufactured by Tata Steel. The product offering is available in various shapes like square, rectangular and circular with a wide size range. The steel tubes are made up of high quality steel raw material and are capable of taking very high loads. Apart from strength, Tata Structura adds beauty to any structure because of its smooth profile and shape. The versatile hollow sections can open up infinite possibilities in the creation of smart, stylish, innovative designs that not only look good but last a lifetime.

Mr. Praveen Shrivastava, Chief of Marketing & Sales, Tubes SBU, Tata Steel, said: “Over the years, Tata Structura has won the trust and hearts of millions of consumers for its quality, affordability, and ability to render superior finish in a wide range of applications. Its high structural durability makes it the preferred brand for architects and structural engineers for airports, metro and railway stations, malls, IT, industrial complexes, etc. Being counted among India’s 100 Most Trusted Brands is an honour and we thank IBCC, jury members, and most importantly our customers for this.”