2026-01-23
As a
global leader in specialty alumina, Almatis has built over a century of
expertise and established strong partnerships across refractories, ceramic, and
other key industries. With a broad product portfolio and reliable supply
capabilities, the company has earned a solid reputation worldwide.
Against
the backdrop of carbon neutrality, digital transformation, and supply chain
upgrades, China has emerged as one of the most strategic markets for Almatis.
In this
exclusive interview, Refwin is honored to invite Mr. Anıl Sönmez, CEO of
Almatis, to share the company’s global transformation and innovation journey,
as well as his insights and commitment to the future development of the Chinese
market.
Refwin:
Almatis has been a pioneer in specialty alumina for decades. How do you define
the company’s current positioning in the global refractory raw materials
landscape? Could you share the company’s core strategic goals and how they
guide its development?
Mr. Anıl Sönmez: First of all, Almatis is
the pioneer of the alumina business. We have to always remember everything that
started with Almatis 100 years ago. Whatever we do, whatever we plan we have to
build upon this legacy, this is the first important thing we carry with
us.
Secondly, Almatis stands as the only true
global enterprise in the alumina landscape. Leveraging our dual strengths as
both the industry pioneer and its sole global supplier, our core strategy is to
carry forward these advantages and build upon them to serve the evolving global
markets. Because the global markets are changing, we are driving continuous
innovation aligned with our customers’ evolving needs as well as trying to be
even closer to them in the markets where they aim to expand or solidify their
market position.
Refwin:
Beyond product excellence, what are the most important strategic
transformations Almatis has undertaken in recent years, and how do these shape
its future growth?
Mr.
Anıl Sönmez: We are not independent from what is
happening globally. If you look at the global landscape, it's very volatile,
changing, and challenging. To adapt to these shifts and strengthen Almatis’
market position, we have implemented a series of strategic initiatives over
recent years. A key focus for us, and something we know matters deeply to our
customers, is geographic expansion.
As I mentioned, Almatis is the only truly
global supplier of alumina products, but that's not enough in today’s
environment. Market volatility, supply chain disruptions, geopolitical shifts,
and evolving economic conditions have all driven changes in where our customers
operate. Over decades, we’ve seen industry momentum swing westward and then
eastward. What we have seen post corona is a shift of industry towards more
east. We have been addressing these shifts in the last 3-4 years.
We moved our spinel production from Germany
to China. Since the market in India is growing, we inaugurated a new plant in
2022. Now we are preparing for the second phase of our investment, which will
hopefully come online within the next two to three years. Chinese market has
been always important for us, and we have seen that there is future in the
Chinese market. This year we did the groundbreaking of our new plant that will
be coming on stream in Qingdao China by end of next year. We are also very
strong in the west in Europe and in the U.S. the economic conditions the
challenges are different, on that part of the world what we are doing is
investing more in improving our reliability, improving our speed to address the
customer needs. We have been combining the control centers in the Netherlands.
we are doing the same in the U.S. as well as in Germany these changes will
bring more reliability and faster response time to our customers. What we are
doing is investing in the cutting-edge technologies that will also secure the
production capabilities of Almatis in the next coming decades.
Refwin:
Sustainability is a common challenge in the refractory supply chain. How does
Almatis balance cost, performance, and carbon reduction, especially in
high-energy specialty alumina production?
Mr.
Anıl Sönmez: Almatis is very lucky in one aspect.
While every company talks about its people, Almatis really has dedicated and
committed people when I tie this commitment to the future of Almatis
sustainability strategy that our people come to the first place.
Three years ago, our employees by
themselves without the management push created a mission which is called
Mission NeutrAL that defines the roadmap. Between 2022 and 2030 to make Almatis
more sustainable is our first target to achieve. You can make a lot of
strategies you can make a lot of roadmaps, but how have you been performing
last couple of years after defining Mission NeutrAL.
Making transparency of our carbon footprint
that's very important for our customers. Our customers can get a third party
verified carbon footprint of our products which will enable them to compare
those that are in the market. So, they can know what they are buying and they
can select, at least from Almatis the lowest carbon footprint products. Another
which makes me very excited is the products that we have been developing.
Products that bring sustainability value to the steel makers and to our
customers as well. We have developed the product called ECO-TAB®, our products
already intrinsically provide the lowest CO2 compared to others. Our products
are good in CO2 footprint, but ECO-TAB® is even better that brings double digit
CO2 footprint reduction to the market. In a couple of years this will be one of
the most important products that brings a sustainability angle in the market.
Refwin:
China is the world’s largest refractory market. How important is China in
Almatis’ global layout, and what unique value does Almatis want to bring to
Chinese customers? Chinese customers value long-term commitment and
reliability. What concrete steps is Almatis taking to strengthen its service
and presence in the Chinese market?
Mr.
Anıl Sönmez: Almatis is a truly global enterprise.
More than 100 years of expertise brings the competence and capabilities
globally to Almatis to develop further. We operate multiple R&D centers across the US, Europe, India, and China is also part of this global R&D network. With these global networks, we are
cooperating with steel makers, with customers down in the value chain.
Since we are developing our production
capabilities further in line with this investment. We will be also adding up
more competencies and more people in the R&D capabilities of China. With
these increased capabilities we want to be closer to local Chinese steel makers
local manufacturers as well as refractory either in the industry of refractory
manufacturing or other industries we are in and we want to continue to
collaborate with them.
Refwin:
What are the key shifts in the refractory raw material demand such as tabular
alumina in the next 3 to 5 years and how Almatis is preparing for them.
Mr.
Anıl Sönmez: Every industry is demanding more. It's
the same for the steel industry, also the same for the refractory industry. So
the customers are demanding more, if you put a frame we try to create a
triangle to put these demands.
First of all, the operation of the triangle
is the customers are demanding higher quality tighter specs grades. Secondly,
the customers are demanding the best cost of ownership. Thirdly, we have been
talking about sustainability that comes into the picture, while developing new
grades, we try to close the edges of this triangle. I'll go into more detail
about ECO-TAB®. This is one of the grades that's addressing this with a higher
quality, tighter spec rate. It brings a better cost of ownership absolutely
with the steel makers saving energy. The customers and steel makers are using
less material to produce refractories, so you get a higher-grade better
performance product which consumes less energy, at the production of the end
product and which requires less material used which is a saving. And finally,
it is the product that has the lowest carbon footprint that any customer can
buy in the market. This product is an example of what we can do, and this
product is an example of what we want to do in the future. If you were to
describe our Almatis vision for the next
decade. in one sentence, what would it be. Our vision is to innovate alumina
and beyond for tomorrow. We have been successfully innovating for many decades
and now it's time to go beyond.
Refwin: We appreciate Almatis for taking the time to share its perspectives and wish the company continued success ahead.
Sponsored by: Tangshan YinNaiLian E-Business Co., Ltd. Supported by: ACRI (The Association of China Refractories Industry)
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